Peran E-Commerce dan Globalisasi dalam Meningkatkan Daya Saing UMKM Pempek Pasar 16 Palembang di Pasar Internasional

Safira Elfadhilah; Km badaruddin; Siti zailia; Ridho Ekrazy

doi:10.36835/jipi.v24i2.455

Authors

Safira Elfadhilah Universitas Islam Negeri Raden Fatah Palembang
Km badaruddin Universitas Islam Negeri Raden Fatah Palembang
Siti zailia Universitas Islam Negeri Raden Fatah Palembang
Ridho Ekrazy Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.36835/jipi.v24i2.455

Keywords:

E-commerce; Globalization; Pempek MSMEs; International Market, E-commerce, Globaliyation, Pempek MSMEs, International Market

Abstract

This study aims to analyze the role of e-commerce and globalization in enhancing the competitiveness of pempek Micro, Small, and Medium Enterprises (MSMEs) at Pasar 16 Ilir, Palembang, in the international market. Amid the rapid development of digital technology and the openness of global markets, MSMEs are required to adapt to changes in order to compete not only at the local level but also globally. The research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation involving pempek MSME owners.The findings indicate that the utilization of e-commerce platforms, such as social media, online marketplaces, and digital export platforms, significantly expands market opportunities and strengthens the branding of pempek as a regional culinary specialty. However, several challenges remain, including limited digital infrastructure, inadequate technological literacy, and intense global competition. Globalization presents both opportunities and challenges that must be addressed through innovative strategies and continuous capacity building for MSMEs. Therefore, synergy among MSME actors, the government, and digital platforms is essential to support the expansion of Palembang pempek into international markets.

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