STRATEGI KEPEMIMPINAN KOLEKTIF DALAM MENDORONG INOVASI DIGITAL PUBLIC RELATIONS PADA MADRASAH ALIYAH

Mohammad Habib Abdullah; Nurkafidz Nizam Fahmi

doi:10.36835/jipi.v24i3.478

Authors

Mohammad Habib Abdullah Universitas K.H Mukhtar Syafa’at, Banyuwangi
Nurkafidz Nizam Fahmi Universitas K.H Mukhtar Syafa’at, Banyuwangi

DOI:

https://doi.org/10.36835/jipi.v24i3.478

Keywords:

Kepemimpinan Kolektif, Inovasi Digital, Public Relations, Madrasah, Citra Publik

Abstract

Transformasi digital menuntut madrasah mengembangkan strategi public relations yang adaptif untuk membangun komunikasi, citra, dan kepercayaan publik. Dalam konteks tersebut, kepemimpinan kolektif diperlukan untuk mendorong keterlibatan berbagai unsur madrasah dalam pengelolaan inovasi digital public relations. Penelitian ini bertujuan menganalisis strategi kepemimpinan kolektif dalam mendorong inovasi digital public relations di MA Unggulan Hasyim Asy’ari Tegaldlimo. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kepemimpinan kolektif diwujudkan melalui partisipasi dan kolaborasi kepala madrasah, wakil kepala, guru, staf, tim humas, dan siswa dalam pembagian tugas, koordinasi, serta penyelesaian masalah melaluimusyawarah. Inovasi digital public relations dikembangkan melalui kreativitas konten, seperti video kegiatan dan publikasi PPDB, serta pelibatan guru dan siswa dalam produksi konten dan respons terhadap kebutuhan publik. Evaluasi dilakukan secara kolaboratif melalui rapat pleno dan evaluasi kegiatan, meskipun belum sepenuhnya terstruktur dan berkelanjutan. Penelitian menyimpulkan bahwa kepemimpinan kolektif berbasis partisipasi, kolaborasi, kreativitas, dan evaluasi menjadi strategi penting dalam memperkuat inovasi digital public relations serta membangun citra dan kepercayaan publik terhadap madrasah.

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